Small Business Marketing Ideas to Help Grow Your Business

Jumpstart your marketing campaign with these small business marketing ideas!

1. Make a behind-the-scenes video

People value authenticity.

One study found that almost 90% of people say authenticity is a major factor when deciding which brands they support and favor.

2. Retarget your website visitors and social media engagement

In the marketing world, there’s what’s called a rule of 7.

The rule of 7 says someone has to see a piece of content 7 times before they’ll be persuaded to take action. 

3. Host a social media giveaway

Giveaways are an easy jumpstart to increase almost any social media metric. Including more likes, more followers, more comments, etc. 

The most common giveaway to host is an Instagram giveaway.

You give away an item and make the requirements to win to:

  • follow your page,
  • like the post about the giveaway, and
  • tag a friend in the comments.

4. Send weekly email newsletters

Most of you are probably familiar with the next one on our list of small business marketing ideas.

Sending weekly newsletters keeps your brand in front of your audience while establishing trust.

5. Go live and answer FAQs

In the same spirit of being authentic and building trust, it doesn’t get more authentic than going live. 

Live streaming gains you the opportunity to obtain an even larger audience so that you can bring about more traffic and online clarity.

You give your followers access to you via video in real time: no editing and no do-overs.

It’s also one of the most-watched media types.


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